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Liverpool businesses back fan-owned club built around inclusive grassroots football

Two Liverpool businesses have joined forces to sponsor FC Community of Liverpool, a fan-owned club working to make grassroots football more inclusive and accessible.

By The TEA Editorial Desk · 28 August 2026

Representatives from FC Community of Liverpool, Agent and Open Media with the club shirts Image: Liverpool Echo / FC Community of LiverpoolOriginal source

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Two Liverpool businesses have teamed up to sponsor a fan-owned football club that is trying to make sport more inclusive and accessible across the city.

Marketing agency Agent and outdoor advertising company Open Media will share shirt sponsorship of FC Community of Liverpool’s men’s home and away kits for the coming season.

The club operates on a one-member, one-vote basis, giving supporters an equal say in how it is run. Its women’s team has developed a reputation as a welcoming space for female and LGBTQ+ players, while its youth teams are drawn from the L8 postcode area.

The men’s team is currently playing home games at Marine FC in Crosby while work continues towards a longer-term base at Admiral Park in Toxteth. The sponsorship gives the community-owned club additional backing as it develops that wider football offer.